EUPHONIC Blog – euphonic,Inc.

Osaka Rockstar Hotel reformed into a Daido Moriyama Art Space in December 24th, 2015

Author: admin, Category: Uncategorized

Under the supervision of Akio Nagasawa Publishing/Gallery and photographer Daido Moriyama, Euphonic and PLEXUS worked together to produce and art direct the renewal of Osaka Rock Star Hotel.
We supported on the design and technical side.

The project started in summer of 2015 under the direction of Akio Nagasawa, starting from a practical inspection of the hotel and the blueprint. All the work started from the draft, aligning the photographic works of Daido Moriyama on the blueprint to see how we could extend the idea. Then we moved into the next stage creating the 3 dimensional image by computer graphics, discussing the technical problems with the actual construction team.

* Before simulating with 3D computer graphics, we repeatedly simulated in 2D referencing the blueprints.


* We transformed the designs, which was decided over the numerously repeated 2D simulations, to 3D computer graphics. Then we considered from many different angles.


3D CG simulation (left) and photo of the completed interior (right).

More detailed information about Moriyama Daido and the Osaka Rock Star Hotel’s collaboration see PLEXUS’s website.

Toys”R”Us, AR Halloween and Christmas planning

Author: admin, Category: AR

Toys”R”Us and Babies”R”Us’s official app “Kazasu Camera(かざすカメラ)” is now upgraded!
We developed a face recognition camera feature, named “Narikiri Camera”, for the Halloween campaign.

When this camera recognises a face of a person, cute graphics will stick to that face!

For the Christmas campaign, we used a object recognition system, Vuforia’s Smart Terrain.
With this new feature, everyday things on your table, will be transformed into Christmas items!

Plus, now you can win Toys”R”Us and Babies”R”Us’s shopping points just by using this app!

Toys”R”Us and Babies”R”Us’s official app can be downloaded here.

Wishing you a happy, healthy and prosperous New Year!

Author: admin, Category: Uncategorized

We appreciate for all your support and encouragement in the past year.
Like always, we will offer amazing contents with the latest technologies.
We look forward to working with you again this year!