EUPHONIC Blog – euphonic,Inc.

Toys”R”Us, AR Halloween and Christmas planning

Author: admin, Category: AR

Toys”R”Us and Babies”R”Us’s official app “Kazasu Camera(かざすカメラ)” is now upgraded!
We developed a face recognition camera feature, named “Narikiri Camera”, for the Halloween campaign.

When this camera recognises a face of a person, cute graphics will stick to that face!

For the Christmas campaign, we used a object recognition system, Vuforia’s Smart Terrain.
With this new feature, everyday things on your table, will be transformed into Christmas items!

Plus, now you can win Toys”R”Us and Babies”R”Us’s shopping points just by using this app!

Toys”R”Us and Babies”R”Us’s official app can be downloaded here.

Post a comment